Under its various monikers, Beyond Productions’ lines span ready-to-wear, casual sportswear, denim, outerwear, handbags, footwear and other accessories.
• Rosemary Feitelberg, clock
House of Deréon Changes Course An overhaul is now underfoot less than two years after LF USA acquired Beyond Productions LLC, the apparel company led by … This story first appeared in the September 7, 2012 issue of WWD.
Deréon, which was considered overpriced and garish by fashion critics and the general public alike, lasted for a few years before limiting distribution to Europe following poor sales in the U.S. eval(ez_write_tag([[300,250],'popdust_com-box-4','ezslot_12',633,'0','0']));eval(ez_write_tag([[300,250],'popdust_com-box-4','ezslot_13',633,'0','1']));eval(ez_write_tag([[300,250],'popdust_com-box-4','ezslot_14',633,'0','2']));eval(ez_write_tag([[300,250],'popdust_com-box-4','ezslot_15',633,'0','3'])); In early 2012, with sales still declining, the company fired staff and discontinued its juniors line.
Popdust's weekly column, Indie Roundup, finds the five best albums coming out each week so that you don't have to.The diva has signed a deal with London-based label Topshop to create an athletic streetwear brand.
• Lisa Lockwood, clock
Privacy Policy and October 24, 2020 This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told Women's Wear Daily.
NEW YORK — Beyoncé Knowles’ House of Deréon is changing direction.
At one point, the House of Deréon and Deréon labels were carried at Bloomingdale’s and Macy’s, but after that business faltered it was sold to more mass accounts like Burlington Coat Factory, the source said. Deréon, which was considered overpriced and garish by fashion critics and the general public alike, lasted for a few years before limiting distribution to Europe following poor sales in the U…
The singer-songwriter was known to mention her clothing label in such songs as “Get Me Bodied” and “Single Ladies (Put a Ring on It).” As that latter title suggests, she has changed her priorities over the years, marrying Jay-Z in 2008, giving birth to their daughter, Blue Ivy, in January and last month acting as an ambassador for World Humanitarian Day.
Oh, House of Deréon. An overhaul is now underfoot less than two years after LF USA, a division of Li & Fung, acquired Beyond Productions LLC, the apparel and accessories company led by Beyoncé and her mother, Tina Knowles. This story first appeared in the September 7, 2012 issue of WWD. The interesting part is that it isn't being billed as a collaboration or a capsule collection like Kate Moss' Topshop line was; according to Topshop, Beyoncé's brand will be an entirely separate company. As part of our growing contemporary business, we are repositioning the brand in the United States. Those scouring the internet for new music won't have far to look as a magnetic pop star, a genre-defying cartoon band, and a New Jersey rock icon have all released amazing (and long) projects today. Please fill out this field with valid email address. What happened and why wasn't house of dereon successful?? Additionally, we are continuing our successful Miss Tina business.”. (Deréon's official website is defunct and its Facebook page hasn't been updated in two years.).
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